Helena Christensen, 53, rolls back the years as she fronts new lingerie campaign

90’s fashion icon Helena Christensen has proven age is just a number as she showcased her phenomenal figure as part of a new lingerie range for Coco De Mer.

The 53 year old supermodel showed off her trim physique in a variety of pieces from the brand’s Icons Collection as part of its highly anticipated launch at September's London Fashion Week.

The collection, which aims to empower women while “exploring the power of the female form and all its pleasure” features several pieces ranging from lacy teddies through to peekaboo bras, all with a distinct message at its heart to make the wearer feel – and look – impeccable.

Fronting the campaign for the second year in a row, Helena looked sensational as she posed in the finely grafted garments, that included everything from bold cutaway details to sumptuous layers of sheer fabric and lace.

This year’s collection continues to embrace the brand’s mission to “evolve the concept of the female gaze and consider how a collective of women can create a new perspective” – with each of the garments specifically designed to channel power, glamour and sensuality in a way that allows women to celebrate female pleasure for themselves.

It was this mission and brand ethos that encouraged Helena to sign on to front the campaign for the second year in a row as she once again teamed up with the brand's creator Lucy Litwack to bring her iconic vision to life.

She said: “I loved every part of the Icons campaign last year and am thrilled to collaborate with Lucy and Coco de Mer on another exciting concept and a wonderful team of inspiring women.

“Working on the previous campaign and having been a loyal Coco de Mer customer for years, I experienced how intrinsic the ethos is to the brand of truly championing female sensuality and inclusivity.

“By incorporating a fusion of different women and their unique visions, I hope we encourage women to celebrate their feminine power, and the phenomenal feeling you experience when wearing Coco de Mer.”

Designed and shot by a collective of talented female artists, which included photographer Claire Rothstein, stylist Bay Garnett, make up artist Ruby Hammer MBE, hair stylist, Samantha Hillerby and Manicurist Sabrina Gayle, the highly skilled group brought to life the vision of the brand in the images, with Helena taking centre stage as she defied the common trope of women losing their sex appeal after they hit 40.

Oozing charisma as she posed for the cameras, Helena channeled her supermodel heyday in the glamorous snaps, as she continued to embrace her effortless- and timeless – sense of style.

The former Vogue cover girl first rose to prominence in the 1980’s, before her career really took off throughout the 1990’s when she joined the likes of Cindy Crawford, Claudia Schiffer, Elle Macpherson and Naomi Campbell as one of the most icon models of the era.

Yet it was her starring role in Chris Isaak’s Wicked Game music video that truly propelled her to stardom, with the model gaining global recognition for her stunning looks and charming personality.

Gracing the covers of magazines for almost three decades, Helena began to step away from the limelight to focus on her own photography, with the model’s work behind the camera also featuring in publications such as Elle, Marie Claire and Nylon over the years.

The Coco De Mer Icons campaign is on sale now at www.coco-de-mer.com.


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