Loren Gray Talks New Jewelry Line ‘&always’

Loren Gray is dishing on creating her new jewelry line!

The 18-yaer-old singer and TikTok star launched her jewelry and accessories collection &always in December.

“I’ve always had a passion for jewelry and wanted to create something that would connect me to my fans. Jewelry is such a personal thing and the fact that it now connects me and my fanbase is so special to me,” Loren told J-14. “I want my fans to be at the same level as confidence that I do when I look and feel my best, so our goal is to help everyone achieve that through jewelry!”

She also opened up about being super hands-on throughout the process.

“From drawing up concepts, making Pinterest boards, playing around with different materials … I wanted to make sure I was super involved with the entire creation process,” she said. “It was a little challenging at first, but I had a really clear vision of what I wanted to create so it only became easier and easier.”

Head to andalways.co to check out and purchase Loren‘s jewelry, and you can follow the brand on Instagram @andalways!

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