Peacock Signups At 15 Million, Up From 10 Million Six Weeks Ago — Comcast CEO Brian Roberts

Comcast CEO Brian said Peacock signups have surged 50% in six weeks and the app is the second most popular on its OTT product Xfinity Flex behind Netflix, and number three on Xfinity X1 behind Netflix and YouTube.

Peacock launched in April for Comcast customers and nationally in mid-July.

In a wide-ranging conversation at a media conference put on virtually by Goldman Sachs, the chief executive of NBC Universal parent said film and TV production is ramping up allowing the NBC to unveil a fall schedule in November and a strong slate of films 2021, a number of which have been pushed from this year. The ad market has picked up and the company is looking at two Olympic Games over the next 18 months. Roberts said that theme parks remain the biggest pain point in a COVID-19 world. Two of three park are opened and customer satisfaction is high, he said, but there are just people who won’t return until there’s a vaccine.

But he noted that parks was the company’s fastest growing business for a decade so he’s optimistic that things will return to normal when the pandemic subsides.

In an increasingly cutthroat media world, where entertainment and tech companies are starting to overlap in a major way, Roberts said Comcast’s ace in the hole is its large broadband footprint — expected to hit 500,000 net new ads this quarter and for the full year exceed the 1.3 million net new adds in 2019.

It’s about convergence, he said — big tech companies getting into media and visa versa. “And what’s at the center of that no matter where you come from is broadband,” he said.  “We are there, we saw this coming [so] we are one of the best positioned companies to play offense” in the current media landscape.




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