Weed company brazenly adopts Alicia Keys’ Grammys musical number as advert
A California weed company is either very ballsy — or very out of touch.
At Sunday night’s Grammy awards, Alicia Keys sang, “Hey B, thank you for that orange box. That was really fire,” a pretty obvious reference to the orange clothing racks that Beyoncé has been sending to celeb pals with items from her Ivy Park line.
But on Monday, the small regional cannabis company Autumn Brands sent out a press release to raise its hand. “You know that ‘Orange Box’ Alicia Keys’ thanked Beyoncé for at the Grammy awards? Well she’s referring to the top cultivator in California’s ‘Wine Country,’ Autumn Brands,” said the release, somewhat optimistically.
It’s unclear if Autumn Brands really believed they’d just got a shout-out on national TV, or if they were just cheekily trying to get some press out of the coincidence (or if Bey has actually been an Autumn Brands customer at some point).
A rep for the company didn’t get back to us. The Ivy Park boxes have also gone out to Reese Witherspoon and Zendaya, among others.
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