Balenciaga Announces the Opening of Its Couture Store
Following the revival of its haute couture operations, Balenciaga is set to open its couture store in Paris, France.
The return of its couture store follows Demna Gvasalia’s poetic couture debut in July of 2021. The store will stand in the house’s original couture location on 10 Avenue George V, blending Balenciaga’s couture history and contemporary vision. The ground floor will house men’s and women’s departments, in addition to being connected to the couture salons. Additionally, the store will include personalization and alteration services for everything from exclusive clothing to accessories.
“The concept of the Couture Store is a gateway to Couture, which remains a very closed universe, especially for new generations,” said Balenciaga’s CEO, Cédric Charbit. “In this new store, products, made to measure services and retail excellence are a reinvention of the Balenciaga client experience. It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.”
Balenciaga’s couture store is set to open on the same day as its 51st couture show on Wednesday, July 6.
In related news, A-COLD-WALL* injects a dose of techno-cool into the Paris SS23 shows.
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