Billionaire Boys Club Launches New Apparel Capule Ahead of Rolling Loud New York

The hip-hop focused Rolling Loud music festival is touching down in New York City for Halloween weekend, and while you can certainly expect headlining artists 50 Cent, J. Cole and Travis Scott to shut the stage down, you can also anticipate the merchandise to go just as hard. For the festivities, the festival will typically partner with various brands on specially made products, one of which will be BBC ICECREAM. This collection will serve as a follow-up to the Rolling Loud x ICECREAM capsule that dropped for the Miami event in July.

The collection is comprised of various apparel pieces along with weed-friendly accessories. In the apparel department, the capsule is guided by a digi-camo poncho — which is extremely timely as the forecast for the last two days of the festival says that there’s a possibility of rain coming — along with a graphic hoodie that is adorned with BBC’s signature astronaut helmet logo along with the Rolling Loud branding. Elsewhere in the apparel department comes graphic BBC and ICECREAM tees along with mesh shorts. Additionally, co-branded rolling papers and metallic grinders round of the assortment.

Retail prices for the products are as follows: $6 USD for the rolling papers, $160 USD for the hoodie, $60 for the tees, $75 USD for the poncho, $110 for the shorts and $30 USD for the grinders. The capsule collection will be available exclusively at BBC ICECREAM’s New York store and online.

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Elsewhere in fashion, Wrangler just dropped a second Rick and Morty collection.
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