Givenchy Taps Graphic Artist Chito For Spring 22 Pre-Collection

Givenchy unveils its latest Spring 2022 pre-collection celebrating Matthew M. Williams’ American roots and current Parisian residence.

This season, Williams enlists longtime friend, Seattle-born, Mexico-based artist Chito for unique airbrush graphics to create bold reinterpretations of the luxury house’s iconic emblems. Speaking on his new collaborator, Williams states, “We share that storyline; we speak the same language. Like me, he expresses his distinct visual signatures through unique pieces that give people total freedom to make creations their own personal statement.”

The range includes a selection of T-shirts, jackets and accessories presented in a warm color palette. The clothes bear the artist’s signature characters such as his cartoon dog, pop-inspired “Truehearted” piece as well as the “4G Heart” whilst the Chito clown adorns the jewelry offering.

With chains, metal beads and bandana accents, the reimagined hardware elements offer a revamped individualistic look to the traditional bag range. Luxury body harnesses set with crystals boast his revered contrasts between architectural pieces and asymmetrical aesthetics.

As Williams’ first pre-season runway for the brand, the show referenced his heritage by being set in New York but based in a Parisian train yard. This is also visualized through the campaign video shot by Jasmine Loignon which offers surreal cross-border references. “In my collections, I always speak to lived reality. For Spring 2022, our first pre-collection runway show, I wanted to bring together my American roots and my brand new life in Paris,” he explains.

The Givenchy Spring 2022 pre-collection is available to purchase online now. For more information, be sure to visit the brand’s website.
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