HBO held onto its crown at the 2019 Emmy Awards, while Amazon cleaned up in comedy
- HBO reclaimed its Emmys lead, while Amazon conquered comedy at the 2019 Emmy Awards, held at the Microsoft Theater in Los Angeles on Sunday.
- HBO led the night in Emmy wins, with nine awards in the telecast and 34 overall.
- Netflix won just four awards in Sunday night’s telecast but took second overall with 27.
- The streaming giant has been overshadowed just as it prepares to face off against new competitors including Disney Plus, Apple TV Plus, and HBO Max.
- Its streaming rival Amazon Prime Video, meanwhile, cleaned up in the comedy categories thanks to “Fleabag.”
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HBO reclaimed its Emmys lead, while Amazon conquered comedy at the2019 Emmy Awards, held at the Microsoft Theater in Los Angeles on Sunday night.
The night belonged to HBO. The premium-TV network, which entered the awards ceremonywith the most nominations, led in Emmy wins after tying with its streaming rival Netflix last year.
HBO took home nine of the awards for the final season of “Game of Thrones,” the limited series “Chernobyl,” the media drama “Succession,” and the talk show “Last Week Tonight With John Oliver.” It also won 25 Creative Arts Emmy Awards, for a total of 34.
The Emmys showing bolstered HBO’s case as the top home for award-winning TV, even as competitors like Netflix, Amazon Prime Video, and soon Apple and Disney come for its premium-TV crown.
Netflix won just 4 awards in the telecast, a weak showing ahead of intensified streaming competition
Last year, Netflix tied HBO in Emmy wins, with 23 awards apiece.
The streaming giant came up short in 2019. Netflix won just four awards in Sunday’s Fox telecast — for “Ozark,” “When They See Us,” and the interactive “Black Mirror” movie, “Bandersnatch” — as well as 23 in the Creative Arts presentations. Overall, it still took home more Emmys than in 2018.
Netflix campaigns hard for Emmy awards to show that its originals can compete on the same stage as those from legacy networks like HBO. Accolades, be they Emmys or Oscars recognition, have become a key part of how Netflix secures top talent, such as the “When They See Us” creator Ava DuVernay or the TV hitmakers Shonda Rhimes and Ryan Murphy.
The company was aided by an estimated $15 billion content budget for 2019, more than other networks that don’t carry live sports. Netflix entered the night with the second-most nominations, 118 to HBO’s 137. But Netflix originals like “Russian Doll” and the final season of “House of Cards” were passed up in the awards ceremony, and others like “When They See Us” didn’t receive widespread recognition.
Its runner-up showing in the telecast comes just as it prepares to face off against forthcoming services from media and tech giants including Disney, Apple, WarnerMedia, and NBCUniversal. WarnerMedia is using the HBO brand as a launch pad for its service, called HBO Max, which is scheduled to debut next April.
Amazon Prime Video was the comedy breakout, thanks to ‘Fleabag’
Netflix’s streaming rival Amazon Prime Video cleaned up in the comedy categories. Amazon took home seven awards Sunday night to go with eight Creative Arts Emmys in earlier presentations. “Fleabag” won four awards in the telecast, “The Marvelous Mrs. Maisel” nabbed three, and the limited series “A Very English Scandal” won one.
Overall, it was a big night for streaming. Hulu won one award in the telecast, for “The Act.” And the commercial breaks were blanketed with ads for streaming services, including Prime Video and Disney Plus — which launched preorders during the show — as well as Apple TV Plus series like “The Morning Show” and “For All Mankind.” Netflix also aired trailers for coming releases including “The Crown,” “The Politician,” and “El Camino,” the movie sequel to “Breaking Bad.”
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