Here’s the Official Look at Mr. Bailey’s adidas Originals “OZLUCENT” Sneaker
Mr. Bailey continues his budding partnership with adidas Originals for the latest conceptual sneaker titled “OZLUCENT.” First teased last month through an elusive Instagram post, the silhouette has now surfaced alongside a futuristic campaign.
Following last year’s “Ammonite Superstar” the multi-faceted designer elevates his scientific underwater theme, this time inspired by the lifecycle of the Aurelia Aurita, commonly known as the moon jellyfish. The sneaker’s design cues are informed by the three phases of the sea creature’s lifecycle: the heel references the Polyp, a plant-like structure embedded onto the ocean floor, the mid represents an Ephyra, breaking off the former to metamorphose into an infant jellyfish boasting distinct Y-shaped tentacles and lastly, the Medusa — its two-foot wide final form.
Arriving in stealthy all-black hues, the sneaker’s mid-top makeup is reminiscent of the sturdiness of basketball footwear but fit for the future. A complex polyurethane-constructed skeletal upper — crafted using three separate molds to achieve its rigid shape — wraps around the co-branded inner neoprene sock and if that layer wasn’t enough, the sneaker is rounded off with the three stripes’ signature AdiPLUS midsole cushioning for added comfort.
With the project’s objective being to “understand aquatic life forms and how natural engineering systems can influence the latest footwear technology,” Mr. Bailey has set out to conceptualize a complete immersive consumer experience. As per the teaser, the sneaker is presented inside an inflated amniotic sac made from sugarcane and cellulose and encased within a mycelium box that has been custom-grown specifically around its internal packaging imitating the hood of a jellyfish.
The latest campaign, shot by Tayler Prince-Fraser, aligns with the blurring fantasy and reality concept. Taking an underwater excavation approach, the sneaker is showcased in its intended habitat — bringing scuba diving to surface level through shadow experimentation and sleek black styling.
The “OZLUCENT” sneaker marks the launch of Mr. Bailey and adidas Originals’ OZMORPHIS development series, bridging the gap between the designer’s marine biology ethos and the sportswear brand’s progressive footwear technologies. Aiming to capture these core values through footwear, expect to see ground-breaking concepts, designs and innovations across more adidas silhouettes in this continued creative partnership.
For more information on the Mr. Bailey x adidas Originals “OZLUCENT” sneaker and to sign up for early access to releases, check out the CONFIRMED app and the designer’s official website.
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