Lack of Guidance Looks to Pre-Match For Its SS22 Campaign

Fresh from the unveiling of its most recent collection last month, Amsterdam-based imprint Lack of Guidance returns to showcase its Spring/Summer 2022 campaign, which hones in on the pre-match side of football.

Inspired by the culture and nostalgia that surrounds football, Lack of Guidance has garnered a loyal cult following since its inception in 2016, and has linked up with the likes of LAW Magazine, Too Hot Limited and LN-CC in recent years. Now, presenting its latest stand alone collection, the label hones in on the sport’s pre-match element, which sees models clad in the brand’s latest seasonal offering.

The brand’s Roberto Tracksuit takes center stage throughout and is paired with a Ronald Polo, also from the SS22 collection, while footwear arrives courtesy of Amsterdam-based reseller Vilis Vintage.

Take a look through the campaign in the slideshow above and shop the collection via the Lack of Guidance webstore.

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In other news, Manchester United and Adidas have recruited Peter Saville for its “Pulsebeat” collection.
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