Maserati Debuts New Retail Store

Italian automaker Maserati is expanding its operations with the announcement of its debut retail store concept.

Located in Milan’s Magenta district, the store’s art-gallery style design was created with New York-based experience design firm, Eight Inc. With the new store, Maserati invites clients to join in on the creative process of producing the luxury sports car. Forming the design/configuration counter is a warm kitchen island and living space outfitted with an espresso bar, wine and cold-pressed juices.

“From the early stages of developing a new car to the complete luxury retail experience, everything at Maserati is designed with the client in mind,” said Maserati’s CEO, David Grasso. “Our new store concept embodies our values of passion, innovation and beauty through the lens of Italian luxury. Our wish here is for clients to express their passion by creating their very own Maserati.”

Additionally, the space is cast in an Earth-toned color palette with several wall displays. From steering wheels to hand-crafted leather samples and an MXE #D digital configurator, the store offers a range of customization options. Although Milan marked the debut of the brand’s new retail concept, Maserati will open additional stores in Hong Kong, Shanghai, Melbourne, Madrid, Los Angeles, London and more.

Check out the gallery above for a look at the store.

In related news, Mercedes-Benz designs its first-ever virtual show car for League of Legends World Championship. 
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