Papa John's Rebranding To Include New Restaurant Design, Logo and Brand Visual Identity
Papa John’s is supposedly looking to rebrand with an emphasis on its restaurant design, logo and brand visual identity.
According to reports, the franchise is focusing on a new customer-centric restaurant design which is billed as a “modern, streamlined and flexible environment will provide seamless purchasing and pick-up experiences for customers,” a “bold, simple, fun and clean” logo stating “Better by Design” that will highlight new shades of Papa John’s red and green colors and a new visual identity that features custom typography, photos and illustrations and will take inspiration from the colors of “premium” ingredients that it uses, including red from tangy tomato, green from fresh basil and off-white from fluffy dough.
Papa John’s will gradually roll out this rebranding to both its customers and employees using a phased approach. The pizza chain recently saw its total company revenues increase by 8.4% to $512.8 million USD in Q3 2021, while its comparable sales increased by 6.9% in North America and 8.3% internationally.
Elsewhere in food and beverage, White Castle has joined OnlyFans.
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