Porsche's Upcoming Gallery Event at HBX Celebrates Artists and the Electric Taycan

Porsche has brought together some of today’s best digital artists for a series of works that bring to life the electric experience of the Porsche Taycan and the brand’s mission of continually galvanizing the creative community. The synergies between the carmaker and artists Rodolof Hernandez of Olf Studio and Travis Brothers and Isha Dipika Walia of Studio Pending will come to life in New York City for a gallery event titled, Soul Electrified: The Current Within to be held at Hypebeast’s conceptual retail store HBX. The space will display the artists’ works for one electrifying night that not only celebrates Porsche and the Taycan but also the brand’s Electric Art campaign – an initiative that champions creatives to turn their dreams into reality, especially through the power of collaboration. Guests will get a chance to bear witness to these awe-inspiring digital creations that capture the exhilarating essence of Porsche, as well as the unique voices and energetic imaginations of Hernandez, Brothers and Walia.

These collective artists used CGI and 3D designs to reimagine the Taycan as a digital expression of the bond between car and driver. Hernandez is renowned for his futuristic and fantasy-inspired characters and environments, while Travis Brothers and Walia are lauded for their use of textural graphics and industrial design elements. The artists’ works range from album covers, set designs, campaigns and more for some of the world’s biggest musicians, studios and brands.

Soul Electrified: The Current Within will take over HBX’s entire third floor, showcasing Hernandez, Brothers and Walia’s vibrant creations in an immersive fashion. Light bites will be served alongside specially-made mixed-drinks with names echoing Porsche’s ethos. For music and entertainment, New York-based DJ Niara Sterling will set the tone for the evening through a set ranging funk, hip hop, house and more.

Porsche’s special event and installation Soul Electrified: The Current Within will take place on December 14, 2022, from 6:30 PM to 9:30 PM EST.

The private event is RSVP only for friends and family. Not open to the public.
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