Reese's Puffs Officially Teams up With KAWS to Launch Two Cereal Boxes and AR Game
The first-ever KAWS x Reese’s Puffs cereal is officially here. The collaboration will see two different design renditions of the iconic cereal box as well as AR gaming experiences that pertain to each of the boxes.
The first of the brands’ collaborations sees the signature vibrant orange box of the fan-favorite chocolate and peanut butter cereal is hitting grocery aisles nationwide featuring a limited-edition co-branded KAWS COMPANION design. A QR code is found on each box and once scanned, gives users access to the AR game. This rendition will be available for $3.99 USD in participating grocery stores nationwide.
Reese’s Puffs has not only teamed up with the world-renowned artist for a special design of the box, but they are also releasing a new KAWSPUFFS AR experience for the second collaborative design cereal box. The second exclusive KAWSPUFFS box is blue in color, a first for Reese’s Puffs cereals. The blue mimics the nighttime mode of the 24-hour dynamic AR experience that allows you to enter into the world of KAWS’ famous COMPANION where players must crunch the Puffs as they fall from the sky. Only a limited quantity is available and will be set for release on November 17 at KAWSPUFFS for $49.99 USD. Fans will also have a chance to win one of these collectors’ boxes, including a select few signed by KAWS for those who are able to achieve high scores in the KAWSPUFFS AR game.
In other F&B news, Thanksgiving dinner staples are seeing a shortage this year.
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