Disney to Offer Streaming Bundle of Disney Plus, ESPN Plus and Hulu for $12.99
Disney disclosed Tuesday that it will offer a streaming bundle of Disney Plus, ESPN Plus and the advertising-supported version of Hulu for $12.99 a month.
The bundle of Disney direct-to-consumer properties will be available for purchase on Nov. 12, the day that the ambitious Disney Plus service is set to bow in the U.S.
Disney chief Bob Iger revealed the plan for the bundle during Disney’s quarterly earnings call with Wall Street analysts. Disney’s fiscal second quarter numbers came in below expectations, a shortfall Disney chalked up to lower than expected performances by key divisions of 21st Century Fox, which Disney formally acquired in March.
“Nothing is more important to us than getting this right,” Iger said of Disney’s aggressive move into direct-to-consumer streaming.
Disney’s investment in its budding streaming services is only growing. Disney chief financial officer Christine McCarthy told analysts that the company’s Direct-to-Consumer and International division is projecting an operating loss of $900 million in the fiscal fourth quarter, up from $553 million loss in Q3 and up from a loss of about $370 million in fiscal Q4 2018.
In discussing the Q3 results, Iger emphasized the complexity of the 21st Century Fox integration and the need to invest as Disney makes significant shifts in its business priorities as it bets on streaming as the future of content distribution. Despite disappointing numbers from 21st Century Fox legacy units, including the Star TV satellite platform in India, Iger stressed that the company remains bullish on the $71.3 billion Fox deal.
“Our appreciation of the long-term value that we can create has increased,” Iger said.
More to come
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