Ford reports 125,000 firm orders for new Bronco as production begins

2021 Ford Bronco takes on Jeep Wrangler

Gary Gastelu on new Ford Bronco 

Ford Bronco production is underway at the automaker's Michigan Assembly Plant for the first time in 25 years.

The all-new 2021 Bronco is being manufactured at the same facility that built previous editions from 1965 to 1996.

Production of the all-new 2021 Ford Bronco is underway at the Michigan Assembly Plant; the two-door and first ever four-door models are now on their way to Ford dealerships across America

Ford confirmed that 125,000 of the 190,000 reservations it has received for the off-road SUV have already been converted to orders and that the first trucks off the line are on the way to dealers.

The Bronco is based on the Ford Ranger and built alongside it. Ford sold just under 90,000 Rangers in the U.S. last year.

Starting prices for the Bronco range from $29,995 to $60,800, depending on the trim level, and it is available with either two or four doors.

"We know the fans have been waiting for the Bronco – and we’re so excited to bring it back," Ford chief marketing officer Suzy Deering said.

The Bronco launch has been delayed several time due to parts supply issues caused by the coronavirus pandemic. Ford gave all reservation holders $100 as compensation in December while some of those that ordered their trucks with body colored roofs received an additional $495 and were told their vehicles were being pushed to the 2022 model year.

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The Bronco is the anchor of a new sub-brand of SUVs that Ford has created that kicked off with the smaller, similarly styled Bronco Sport crossover late last year, which is the 21st best-selling vehicle in the U.S. so far in 2021.

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