Going natural can feel like going back to school and getting a whole new degree. You’re memorizing long ingredient names like Ammonia Laureth Sulphate, learning acronyms like LOC, and figuring out your unique hair type – pretty quickly it can start to feel overwhelming. Wouldn’t it be easier if you could take a quiz, enter your top hair goals, and get customized products to suit your specific hair needs? Function of Beauty thought so too. As the world leader in customizable beauty products, the founders of Function of Beauty didn’t feel it made sense to treat every person’s unique hair, skin, mood, style and preferences in the same way.
We already knew that products formulated for straight hair wouldn’t give curls and coils the moisture and definition we’re looking for, but with Function of Beauty, you can customize your products right down to your color-treated Type 4A, coarse hair, and dry scalp. And the exciting news for curly and coily girls is that now they’ve launched a Co-Wash too!
The formula for the new Custom Co-wash was created in partnership between Function of Beauty’s in-house expert chemists and co-creators from the natural hair community: Natural Hair & Lifestyle Vlogger Simone Nicole, Celebrity Stylist Mirna Jose, and Natural Hair & Beauty Creator Amina Marie. They tested iterations, shared feedback, and worked directly with Function of Beauty’s formulation chemists. Hundreds of curly and coily women also participated in consumer tests and panels along the way. “To have this opportunity as a black female micro-influencer has been amazing” says Simone Nicole, “I felt like the formula was missing that ‘it’ factor in the first round of formulation. I talked to the chemists about adding in more extracts and, my personal favorite ingredient in hair care products, aloe vera leaf juice. All of my suggestions were taken into consideration, and added to the final formulation of the co-wash. The formula is now full of extracts, juices, and oils, which is going to help so much in providing slip for detangling on wash days.” The formula contains a luxuriously moisturizing and conditioning blend of shea butter, Jamaican black castor seed oil, avocado oil, and aloe juice.