KFC have confirmed they are launching their vegan burger this week

As New Year’s Eve looms, so do the promises of a new you and better habits. For a lot of people this will also mean embarking on Veganuary, a campaign launched in 2014 which sees participants eating a plant-based diet for the entire month of January. The idea has proven to be immensely popular so it comes as no surprise that many fast-food brands are getting in on the action and enabling their customers to have more cruelty-free choices.

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One such brand is high-street legend KFC. Remember when they trialled their vegan Imposter Burgers last year that won over both meat-eaters and those that stick to a cruelty-free diet? Well, we have fabulous news – it’s back! Additionally, for the fist time the meat-free staples will also include the famed Original Recipe flavour that was created back in 1952 by the Colonel.

Vegans and vegetarians that have not previously been able to enjoy the finger-licking goodness will, from 2 January, be able to enjoy the recipe that includes 11 different herbs and spices. Instead of the traditional chicken breast, the patty will be replaced with a bespoke type of Quorn fillet, coated in herbs and spices. The burger will then be served on a soft-glazed bun with crip iceberg lettuce and vegan mayonnaise. The only bad news is that this burger won’t come cheap as it is priced at £3.99 without any sides.

The KFC vegan burger is coming on sale after it had highly successful trial periods in London, Bristol and the Midlands last summer and is now being rolled out nationwide. During the trial period they proved to be so popular that KFC on Gloucester Road in London sold around one burger every minute in the days after it launched. Since that time KFC have been inundated with requests to bring it back.

Ira Dubinsky, from KFC UK and Ireland, said: "The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together. We’ve worked hard to perfect the flavour and make a Vegan Burger the Colonel would be proud of. It’s the flavour of KFC, just with zero chicken."

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The vegan offering even got a thumbs up from the animal rights group Peta. Dawn Carr, Director of Vegan Corporate Projects at PETA said: “We are delighted to have played a part in KFC’s journey to bring quick, affordable, vegan options to a new audience.

“There is no doubt this vegan burger will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvellous!”

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