Music Industry Moves: Tai Verdes Signs Global Publishing Deal With Kobalt (EXCLUSIVE)
Singer-rapper-songwriter Tai Verdes has signed a global publishing deal with Kobalt, the company announced Thursday. The agreement includes publishing administration, including global synch and creative services for all of Verdes’ catalog and future songs.
Verdes, who was working at a Los Angeles Verizon Wireless store when his TikTok videos began to take off, has racked up more than 120 million streams for his breakout single “Stuck in the Middle” and even more for “A-O-K” — 200 million streams — and the song is currently at No. 34 on the Billboard Hot 100 and has been certified platinum. He’s performed on “Jimmy Kimmel Live!,” and made his live debut the 2021 Lollapalooza festival, and released a new single, “Last Day on Earth,” on Thursday morning.
“Kobalt was the most passionate about my project and artist friendly in terms of the deal,” Verdes said. “I’m huge on ownership of my music. At the end of the day, I wanted people who are ready to jump on the train. Kobalt jumped, did a somersault and stuck the landing.”
Verdes’ managers, Brandon Epstein and Ryan Chisholm, added, “It was honestly just the obvious choice for us. Kobalt provides us with incredible resources while still allowing us to bet on ourselves. We couldn’t be more excited to add Kobalt to Team Tai Verdes.”
Kobalt VP of creative Amanda Tufeld, “Tai has a unique ability to marry honest and relatable lyrics with music that is fun to its core. He creates out of pure passion and makes us all feel good in the process. As one of the most refreshing and exciting artists of 2021, I cannot wait to see where he goes next.”
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