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Victoria’s Secret cancels must-see fashion show after ratings collapse
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After dismal ratings for last year's Victoria's Secret fashion show, the lingerie chain has canceled what used to be a must-see event while executives fine-tune their marketing strategy.
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“We will be communicating to customers, but nothing similar in magnitude to the fashion show,” which garnered the lowest ratings in 2018 since the event began in 1995, Chief Financial Officer Stuart Burgdoerfer said in a statement obtained by Fortune.