Love Island’s Anna Vakili and sister Mandi punished for breaking Instagram rules

Love Island star Anna Vakili, 30, and her sister Mandi, 29, have been punished by an advertising watchdog for breaking the rules with their instagram posts.

The sisters received a warning from the Advertising Standard Authority (ASA) after promoting clothing company Select Fashion without making it clear that it was paid advert.

The duo have been banned from sharing the posts again and warned that they must label any future adverts with a marker to make them clear, such as “#ad”.

Anna and Mandi both entered into a commercial contract with Select Fashion which said that any posts that the girls put up promoting their products would be clearly tagged.

Anna posted a photo of her and her sister wearing bikinis from the brans to her 1.2 million followers, with the caption: “Same but different @selectfashion”.

The post from December 2020, has now been updated to include the word “ad” in the caption.

Meanwhile, sister Mandi posted a snap of the two sitting on a bed captioning it: “It's been a crazy year!

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"But we have to focus on the positive moments, and me and Anna are over the moon about having a collection with @selectfashion … Set your alarms for 7pm and head over to @selectfashion website or pop in store to check out our collection.”

This post appears to have since been removed.

The ASA told Select Fashion and the two sisters “to ensure that, in future, their ads were obviously identifiable as marketing communications, for example, by including a clear and prominent identifier such as '#ad’.”

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Select Fashion said the Vakilis’ agent confirmed it was their mistake and promised to ensure that their future promotional posts were tagged correctly.

The Advertising Standards Authority (ASA) said it did not receive any response from either Mandi or Anna.

Anna is not the only Love Island star to fall afoul of the ASA rules.

Earlier this month fellow Islander Molly-Mae Hague also caught some heat for not following the ad rules with a prize giveaway.

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The ASA ruled that the supposedly random draw was not fair due to the Instagram algorithm impacting the chance of winning to help verified accounts.

At the time, lawyer Nick Breen told the BBC: “Targeting someone like Molly-Mae sends a message to other influencers, who may have smaller followings, to remind them that they are under the same requirements as any other brand.

"So, as they do more sophisticated campaigns – beyond copying and pasting marketing from an advertiser – they need to take even more care."

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