ITV viewers slam Alison Hammonds tasteless show Rich End for awful timing

Alison Hammond's new ITV show has hit a sore spot with viewers after they slam it's poor timing.

The presenter's new programme exploring the finer things in life was broadcast on Friday (December 23) – but viewers have found it "tasteless".

Down-to-earth Alison visited some of the world's finest locations and for the first episode, she visited the French Riviera.

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However, fans at home took to social media to share their thoughts on the show.

One wrote: "As much as I love you Alison, I wonder if there is an appetite for this while we're all going through the hardest of times? Normally I'd watch this but it just doesn't feel right, right now."

A second added: "Just seen advertised Alison Hammond prog about how the super-rich tick on at 9pm – maybe not the best program to put on."

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