Olivia Attwood and Catherine Tyldesley slammed by advertising standards for Instagram posts
OLIVIA Attwood and Catherine Tyldesley have come under fire from the advertising watchdog for failing to disclose ads.
The reality star, who is a serial offender, and actress were rapped by the Advertising Standards Authority last month following complaints and the matters have both been resolved informally.
Olivia shared a series of Instagram stories for Philip Kingsley Bond Builder hair treatment, but did not reveal they were paid advertisements.
Former Corrie star Catherine “forgot” to include the correct hashtag while promoting The Vintage Hive on her page.
A representative for ASA said: “Representatives of Catherine Tyldesley told us that she had forgotten to add the relevant hashtag to her post, labelling it as an ad. They advised that she had since edited the post to include the relevant hashtag, and apologised for not adding it at the time of posting.
“We acknowledged that Ms Tyldesley forgot to include the ad label on her post, but subsequently updated it to include it. We therefore closed the case on an informal basis, with further advice offered around the labelling of ads on her social media platforms.
“Similarly, we also received a complaint about Instagram stories by Olivia Attwood advertising the Philip Kingsley Bond Builder hair treatment, which were not correctly labelled as an ad.
“We informed Ms Attwood of this, who gave us a written agreement that she would ensure her Stories were correctly labelled in future. We therefore resolved this case informally too.”
Olivia was previously blasted for promoting unlicensed, nicotine-containing e-cigarettes.
Earlier this year the regulator revealed they had escalated enforcement action against influencers who do not make it clear to followers when they have received payment for a post, despite being put on notice.
Back in March, the watchdog revealed it had been monitoring the Instagram accounts of 122 UK-based influencers.
In doing so, it found its rules around ad disclosure were being followed just 35% of the time.
Source: Read Full Article