KSI addresses Prime drinks controversy after craze sparks health concerns

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KSI has addressed the craze behind his Prime energy drinks, as children have been banned from bringing them into schools.

The YouTube star, real name Olajide Olayinka Williams ‘JJ’ Olatunji, has caused quite the stir over his beverage brand with Logan Paul.

The drinks have been plunged into the spotlight, as their popularity has seen adults fighting children over bottles in the shops and people selling on the product for far higher prices than originally bought.

Months after launching in the UK in October, people still queue from the early hours to get their hands on them.

However, there has been concern over children drinking Prime drinks.

The brand currently sells two drinks: Prime energy drink which contains 200 milligrams of caffeine per 12 ounces, and Prime Hydration which contains no caffeine at all.

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Recent weeks have seen a US senator call on the Food and Drugs Administration (FDA) to look into Prime, after one child even had to have their stomach pumped after drinking the energy drink.

But KSI insists the responsibility lies with supermarkets.

Appearing on Tuesday’s Good Morning Britain with Kate Garraway and Richard Madeley, the boxer spoke about the brand’s popularity.

‘I got caught up in it, because it was so hard to get hold of when it was first released, was that a piece of marketing strategy?’ Kate replied.

‘I wish!’ KSI laughed. ‘We tried to make enough and the demand was just too high!’

He went on to address concerns some have over children drinking the caffeinated version, which KSI insisted was for over-18s.

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‘Schools have banned it and people feel concerned about it,’ Kate told him.

KSI, 30, replied: ‘I feel like, especially with the hydration part of Prime, schools are just banning it because of the craze over it.

‘It’s just people always trying to sell it at school, I guess schools want to get rid of that.’

As Kate agreed, he went on: ‘With Prime energy, that should not be allowed in schools at all. That’s for over-18s.

‘With Prime energy especially, I put it on the supermarkets, they’re the ones giving the drinks to the kids.

‘They should be able to stop.’

Good Morning Britain airs weekdays from 6am on ITV1.

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