Heinz launches new classic hash browns filled with tomato ketchup

• The unique invention will be available at Iceland from Monday, August 28 
• READ MORE: What the 57 on a Heinz ketchup bottle really means

Heinz UK has announced it is launching a new product which is sure to make your mouth water.

The sauce and baked beans giant will be releasing a unique invention of crispy hash browns dripping with a tomato ketchup centre.

The perky breakfast snack will be available across freezer aisles exclusively at Iceland Foods, starting from August 28.  

Available for a price of £3, the filled hash browns are another step by Heinz into new frozen flavours and recipes, following the Heinz Beanz x hash brown mash up released in 2022.

When launched in August last year, the Heinz Beanz Filled Hash Browns created quite a stir online, with some Heinz fans branding it a ‘necessity’ and ‘genius’. 

Heinz UK will be launching a unique invention of crispy hash browns dripping with a tomato ketchup centre, on August 28 (Pictured: Heinz Tomato Ketchup Filled Hash Browns)

Hash browns are a popular breakfast dish consisting of finely chopped potatoes that have been fried until golden browned. 

Add a saucy tomato centre, and you’ve probably got the stuff of breakfast legends. 

Sophie Higgins, Head of Growth Platform, New Ventures at Heinz, said: ‘We’re so excited to be bringing our Heinz Tomato Ketchup Filled Hash Browns to our filled hash brown family. 

‘Heinz Tomato Ketchup is truly a global favourite, so it made complete sense to combine it with another classic family favourite, perfect for any mealtime.

‘Here at Heinz, we’re continuing in our mission to find exciting ways to combine our beloved varieties with other iconic foods, flavours, and tastes, or even thinking about the food of the future. 

‘Keep an eye out for what comes next!’

The frozen Heinz Tomato Ketchup and Heinz Beanz Filled Hash Browns are low in saturated fat and are suitable for vegetarians. 

Meanwhile superstore Iceland are also looking forward to thrilling their customers with the new invention.

Available for a price of £3.00, the filled hash browns are another step by Heinz into new frozen flavours and recipes, following the Heinz Beanz x hash brown mash up released in 2022 (Pictured: Frozen Heinz Tomato Ketchup and Heinz Beanz Filled Hash Browns)

Andrew Staniland, Group Buying Director at Iceland Foods, said: ‘We’re constantly looking to bring new and exciting innovations to our customers, and we cannot wait to see their reaction to this one-of-a-kind product. 

‘Following the success of the Heinz Beanz Filled Hash Browns, it was time to introduce a new Heinz frozen product to the range, aimed at bringing delight to our breakfast-loving customers, so they can enjoy a double amount of Heinz with their sausage and egg’.

The launch of tomato ketchup filled hash browns is part of Kraft Heinz’s larger transformation to grow its taste elevation platform around the world.

Source: Read Full Article