MARKET Looks to the Wild West for Its Latest Fall 2023 Capsule

This isn’t MARKET‘s first rodeo; the streetwear and lifestyle giant is well-equipped to deliver a cohesive capsule that evokes its unique, vibrant essence. In its latest Fall 2023 capsule aptly named Western Romance, MARKET leans into Western influences to deliver an array of standout pieces.

The Sequoia Polar Fleece, which retails for $160 USD, is the collection’s central piece: a horse-inspired sherpa jacket in a brown and white colorway. Though the jacket is already sold out, the Sequoia Tech Shorts give off the same vibe. Running you $80 USD, the functional, multi-pocket nylon shorts boast a similar brown and white colorway with green Western-inspired detailing.

MARKET also curates a slew of new tees for the capsule. The SMILEY® Quiet Time T-shirt ($50 USD) accentuates a trippy outdoorsy scene at the forefront, whereas the Cowboy Bear T-shirt ($45 USD) features a MARKET-ified Western graphic in the center and the Studded T-shirt ($50 USD) sees a 3D-studded MKT logo.

What would a MARKET capsule be without a statement hoodie? Western Romance sees the inclusion of the Studded Pullover Hoodie, which sees all-over 3D-studding and MKT logos. As for the accessories, MARKET is offering up both trucker hats and beanies, including the Studded Foam Trucker hat ($50 USD) and the Wild Horses beanie ($40).

Take a closer look at the Western Romance capsule in the lively lookbook – which sees the models don clown-inspired sad faces, perhaps a nod to MARKET’s signature smiley face motif – in the gallery above.

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The Western Romance capsule is available to shop now on MARKET’s website. Aside from the Sequoia Polar Fleece Jacket, all of the collection’s items are still in stock. MARKET will be releasing more Fall 2023 capsules in the coming weeks – stay tuned for the latest updates.

In other fashion news, Burberry has unveiled its “Burberry Streets” city takeover global series.
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